The new Salmon Commerce Futures 2018 report lays out some key trends businesses need to know about, and start planning for, including:

  • How the retail and digital innovators like Amazon continue to define and deliver their vision of the future – be that through technology, screenless interfaces (Amazon Echo, Google Home), service or control – and in so doing are defining and delivering the infrastructure through which brands and companies are forced to operate.
  • How the role of data becomes more and more important as it glues together disparate experiences into a cohesive and personalized journey, leaving behind those companies who bury their heads in the sand with legacy and budgetary concessions.
  • The erosion of the strength of brands as consumers seek innovations which offer ease and convenience rather than valuing historic brand relationships which offer little current benefit.

To prepare for the future, you need to understand what it might look like. And to understand what it might look like, Salmon can help you join the dots.

Download the 24 page report to understand:

  • How Zero User Interfaces like Amazon Echo have become the invisible opportunity

  • The theory behind Programmatic Commerce and automated replenishment

  • Why consumers now have a loyalty to service and not brand

  • The value of creating 'chained experiences'

  • GDPR - the good, the bad and the ugly

  • Plus many more digital trends that can help keep you ahead!


We are Salmon, WPP’s ecommerce agency. With 25 years of ecommerce experience, when we say we can “do” ecommerce, we can do ecommerce – from strategy, to platform integration, to customer experience, to maintenance. We introduced click and collect to the UK with Argos, built the world’s largest B2B ecommerce platform with Premier Farnell, built the world’s largest grocery platform with Sainsbury’s and are currently building the world’s largest luxury clothing retail platform. We make it simple to understand the complex world of ecommerce, and our experience means we can guide our customers to deliver the right global ecommerce solution for them. Our mantra is to help our Clients to transact more digitally, and in so doing, all the while shaping the future of commerce.
+44 (0)1923 320 000

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