Miele, immer besser. How do they do it?

Earlier this month we were pleased to share, that premium appliances producer Miele was continuing to expand their online presence in 18 new markets, with the Intershop Commerce Suite. The MS Azure-based software-as-a-service (SaaS) platform was already live in Australia and New Zealand and by this time also is live in the other countries!

What's their secret?

They needed the performance of an enterprise-grade commerce solution across their international operations, but were also mindful that their e-commerce teams in their emerging markets were relatively small. So Miele opted for a solution that is both affordable and easy to manage. The modular nature of the Intershop platform allowed them to upgrade the functionality of the online operation as required, without an expensive re-platforming exercise.

Rich history

The Miele Company has a long and rich history of high quality engineering. "Immer besser" was established early as the company motto and stands for a commitment to the highest quality standards, longevity and improvement, both in production and business practices. This philosophy is as relevant today as it was nearly 120 years ago. With global headquarters in Gütersloh, Germany, Miele is a world leader in the production of premium domestic and commercial appliances. The Company is represented with its own sales subsidiaries and via importers in almost 100 countries. The Company's turnover now exceeds approximately € 3.93 bn.

Obviously we are very happy to support their migrating to our latest software in combination with Azure, which we are sure will help them. They have been a customer of Intershop since 2010 and we look forward to supporting them and watch them grow their online business even more.


Intershop Partner Community


More posts from this partner


Jobs Events B2C B2B